Yahoo Search – Make Money Online

If you make money online using the Yahoo search engine this news is very important to you. Yahoo has just announced that search results will now be displayed according to quality and bid price and not just bid price. IE if Ad A bids $1 and Ad B bids $0.50 then typically Ad A shows first. However, with the new system if Ad B has a quality rating of 5 and Ad A only has a quality rating of 2, then it’s more likely Ad B will not show first.

What determines Ad Quality?
Ad historical performance – its performance compared to its competitors normalized for its position
Ad expected performance – determined by various Yahoo algorithms and compared with out similar ads